YouTube Creator Summit 2024

Creator Summit is an annual YouTube event where creators are invited to learn, network and engage with the brand.

The event brand identity was inspired by the NY MTA subway system. Colorful lines, black dots and utilitarian icons were used across both identity and wayfinding. A wheatpaste-inspired entrance featured creator names and overall event branding. In addition to a boost bar and dog park, a central communication hub featured magnetic messaging and event-specific posters.

Deliverables: Brand identity, environmental graphics, signage and wayfinding.

Client: YouTube
Agency: MAS Event + Design
Role: Graphic design
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